State of Consumer Technology 2025: Agentic AI for C-Level Leadership
Key takeaways from a session with consumer-industry executives on how Agentic AI can reshape value chains and accelerate strategic transformation.
Last week, I had the opportunity to lead a session on Agentic AI for C-level executives in the consumer industry.
I believe we are facing a structural shift in how companies will operate in the future.
Agentic AI, combining autonomy, planning, memory, and integration, is rapidly evolving from support tooling into virtual collaborators that can learn, decide, and act at scale.
The impact goes far beyond process automation:
- Entire value chains can be redesigned
- Business models can be reimagined
- New competitive frontiers can be created
At State of Consumer Technology 2025, held at McKinsey’s Sao Paulo office, we discussed how to prepare organizations for a scenario where AI does not only execute tasks, but also helps set direction and accelerate strategic transformation.
The future of companies may be shaped by AI agents acting as true leadership copilots.
The question is no longer whether this shift will happen.
It is when and how each organization will prepare.
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